How to design a business flyer for print and digital marketing.
Designing a Flyer: Top Tips for Professional Flyers
Professional leaflet design inspiration can be exciting to look at. But what should a flyer include? How do we make it look great? Let's dig into some professional leaflet design tips, perfect for your next professional project:
Function Before Form!
OK, so before we get distracted with the fun design stuff, let’s get a reality check first. You may want to make your new business flyer into a Michelangelo masterpiece, but realistically most people won't see it in that light at all.
Whether you’re advertising a computer sale or a club night, you need to remember that your new business flyer has to be striking enough to be picked up and looked at. This is a key part of how to make professional flyers. The information on it also has to be clear and concise enough to convince that person to check out your shop or attend your event.
You'll also need to consider questions like:
What should an info flyer include?
What makes a good flyer?
What does a professional flyer look like, in your experience?
What makes an info flyer stand out?
The answers are all a part of how to design a flyer.
Prioritizing function over form before you start out designing will help to get your brain in the right place. Of course, design plays a significant role in converting sales. But it isn’t necessarily the most tastefully designed flyer that'll push the right buttons.
Take note of this functional checklist and review your new business flyer at the start and end of the design process to make sure it conforms to some or all of these. They're all part of how to make a good business flyer:
Keep the information concise. Edit the text content down to the essential information only, and don’t be tempted to waffle. The attention span of an info flyer reader is super-short, so make what they read in that split-second count.
Make information easy to read. Make sure your font sizes are large and your leading generous. And don’t be afraid to let a big, bold header dominate a large part of the promotional flyer. This is one of the most important tips for making a flyer.
Make contact details and other essential information instantly accessible. Pull out a website address in a bold color, or make sure the date and time of an event or sale is blown up to large scale.
Apply a WYSIWYG (What You See Is What You Get) attitude. If you’re selling a product, make sure to feature an image of it. It might seem like simple common sense, but giving the reader a visual aspect to go with a text item will help your info flyer to convert sales much more easily.